AFRICANS CAN CREATE!
- MJKG
- Apr 1
- 2 min read
“Hey guys, welcome back to my Youtube channel!”
“Day in the life of a full-time content creator living in Johannesburg, South Africa”
If you are online nowadays, you must definitely recognise these phrases. From TikTok to YouTube to Instagram, words like these are used daily by some individuals who earn a living through these platforms: content creators.
Let us educate you on the content creation landscape among African women. Content creators are individuals who produce digital media such as videos, podcasts, and blogs to capture their audience’s attention while informing them on a specialist topic. With this audience engagement, the content creators are able to monetise their work through paid advertisements, sponsorship from other companies, and brand partnerships.
Africa has witnessed a surge in content creation over the past few years, with inspiring figures like Dimma Umeh, who shares her journey in beauty, fashion, and lifestyle, and Mihlali Ndamaese, who delves into the luxury of travel across the continent. Content creation in Africa is not limited to a select few. We all know someone who aspires to be the next Ezinne Zara or Elsa Majimbo. Their success is a testament to the potential of African women in this field, inspiring us all to reach for our dreams.
Content creation is a field that rewards resilience and offers abundant learning opportunities. With just an internet connection, a video recorder, and determination, you can transition from the early days of 50 views to a substantial online following. The beauty of this field lies in its diversity. Whether it's lifestyle and beauty, religion and social commentary, there's always someone to learn from and be inspired by.
With all that, is the content creation stream undisputed in Africa? Unfortunately not. The typical African parent still cannot come to terms with their precious daughters making videos online for a living instead of pursuing a degree in Law from Harvard University. Even peers often criticise their successful counterparts, saying that it’s only because they are rich people’s kids that they can afford to spend hours editing videos and pictures instead of hustling for more money. Additionally, our African female content creators often struggle with limited brand investment - especially those who focus on niche topics.
Despite the challenges, African female content creators are thriving, proving that the potential for creativity and success in content creation knows no bounds. Their resilience and determination are a testament to the fact that Africans can create, and they continue to inspire others to follow their dreams.
If you have ever desired to become a content creator, here is the motivation you need: Go for it.
Image link:
[Accessed April 1, 2025]
~Nwadinma Amucheazi, Assistant editor 24/25 committee
Comments